UK: +44 (0) 1283 753 220
US: +1 908 829 4146
Our team of experts at The Insight Lab work with our clients to help them create services and solutions that are carefully designed to deliver exactly what their end-users want and need.
By understanding your users' behaviors, wants and needs, we can make sure that the design of your solution or service results in an experience that is engaging, easy to use, and intuitive. This means that you will see increased uptake, users will get a better experience, and ultimately, your platform will deliver improved outcomes. Everyone wins.
This project has provided us with a deeper understanding of who our customers are, what their requirements are when visiting our website as well as in general interaction with us as a business. The insight services have provided Maintel with a foundation which ensures not only that we develop our website to be fit for purpose but also enables us to work more proactively on further developments to meet the needs of all of our stakeholders; customers, employees, partners, investors etc. It has given us knowledge around how we can better present our business and our value proposition, the level of detail our visitors want to see in different categories of information and how they prefer to interact with us.
Marketing Director Maintel
With PhDs in disciplines such as Human Computer Interaction and Human Factors, our expert team has a wealth of experience which spans both academia and industry. We use our expertize to work with clients to develop a tailored plan to understand their unique problem space and the needs of the end users within this.
Whether conducting interviews, or performing observations, we know how to ask the right questions and interpret the answers, to gain genuinely useful, robust insights. We use this evidence when working collaboratively with client teams, designers and developers, to ensure that user needs are kept at the heart of whatever is being created.
Head of Insights
+44 (0)115 9502500
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