Digital - Bionical


We work with our clients to create insight-led digital solutions that increase engagement and drive behavioral change to drive patient adherence and outcomes. Using our Insight Lab, we work across divisions at Bionical to integrate real user research for example with patients, healthcare professionals or client sales teams.

What we do

In addition to the design, development and licensing of our range of market leading Healthware products, we also undertake many and varied tailored projects. Working closely with our clients and our Insight Lab we design and build:

  • Informative, easy to navigate, visually brilliant websites for both private companies and health service clients :- We are a Sitecore partner, who are market leaders in experience platforms and in Gartner’s 2016 Magic Quadrant for Web Content Management solutions
  • Intelligent, responsive, engaging applications across a variety of platforms and channels with a broad range of uses including :- Patient support, Disease management, Patient and HCP education
  • Interactive digital sales aids and e-details :- We are a Veeva partner and specialize in closed-loop marketing tools that provide useful, timely insight in to the sales process

Why we do it?

The most successful digital solutions are those that are built with a clear understanding of the problem being addressed. Our team is a carefully blended group of technical experts who are familiar with the very latest technology in their specialist discipline and customer-facing account managers with years of practical experience in healthcare. Together they have a great record of creating breakthrough solutions that help our clients engage brilliantly with their end-users.

How we do it

Our key differentiator is that we are genuine specialists in healthcare. It is the understanding of the challenges faced that follows from this experience that gives us the insight to know how to use technology to overcome the challenges peculiar to this market.

We work closely with colleagues in other Bionical services to overlay real user research, for example with patients, healthcare professionals or client sales teams. This focus on the needs of the end-user ensures design and build of user-friendly and engaging products and services that change behavior, improve outcomes and exceed expectations.

Do you have a question about this service?

Mike Viscel

President, US Communications

+1 908 829 4146

Elly Rogers

Director of Digital (UK)

+44 (0)7711 228704