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Bionical, a global partner to the pharmaceutical and device industry, announced today that Mike Viscel has joined the team as Senior Vice President of Communications, and will be based in the US headquarters in Hillsborough, NJ.
Everyone at Bionical shares an energy and passion to deliver services that ultimately lead to better lives for patients. We deliver better access to medicines, improve patient adherence/persistence with prescribed treatments and provide healthcare professionals with unique tools to enhance patient communication. Our expertise in behavioral science gives our clients insight into designing services optimally for real world challenges.
Mike will be responsible for driving business development initiatives through the company’s communication and digital platforms, which helps build stronger engagement between salesforces and their customers and deliver insights back to the brand and to the physician to help improve patient outcomes.
As an experienced business development professional, Mike has a proven track record of utilizing educational solutions to drive behavior change. He brings a wealth of knowledge and expertise to the expanding Bionical team. On joining the company, Mike says, “I’m thrilled to be part of an inspiring group, and look forward to developing innovative solutions alongside our clients in order to better healthcare for patients.” Mike will report to Andy Woolf, CEO US who commented, “I have known and admired Mike’s work for several years and to be able to bring him on board now is a great step for us. Apart from the quality he brings we know he’ll fit right into the culture at Bionical”
Group CEO of Bionical, Graham “Mac” McIntosh states, “Mike’s appointment comes at a pivotal time in our growth. As we seek to enhance the capabilities of our digital health solutions, we fully believe Mike’s experience will help us deliver results, as we look forward to him joining our management team.”
Mike is a graduate of Lycoming College where he earned his Bachelor’s degree in Commercial Design and Business Marketing.
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