Laura Northedge talks about UX/Interaction Design at Bionical - Bionical

A DAY IN THE LIFE

03/01/2018

Laura Northedge talks about UX/Interaction Design at Bionical

I strongly believe that empathy and the ability to understand the real needs of another person are essential parts of being a UX/Interaction Designer. This is the foundation from which I solve the problems posed to me.

UX is about understanding how a process needs to work to support the user of a platform or system. This understanding and a good eye for design help me to communicate and present my ideas effectively and ultimately design more effective experiences.

A typical Bionical UX project (there is no typical UX project by the way!) always starts off with robustly identifying and understanding the user’s needs - this is led by our Insight team and is achieved through various techniques such as foundational research, landscape scanning, client workshops, stakeholder interviews and observations. Once armed with a clear set of objectives we then work with the Insight team to produce user journeys, task flows, low-fidelity paper-based sketches, and wireframes to validate ideas before moving onto coded prototypes and then onto hi-fidelity “finished” designs. As we move along the process, we continually test and review the designs both internally and also with our clients and end-users, to ensure the final result is not only beautiful, but also effectively meets identified needs.

I joined Bionical in May 2017 and was initially attracted by their enthusiasm and passion for research as well as their customer-driven approach. The Digital team at Bionical is full of experienced and talented people with a range of skills and backgrounds and even though I have over 10 years design experience I still continue to grow and learn more about UX every day!

I am looking forward to working on a wide variety of new upcoming projects throughout 2018, as well as moving to our brand new purpose built office at Willington, Mercia Marina.

More information about Bionical

For more information about a career at Bionical, please contact recruitment@bionical.com