For pharma marketing and field leaders

The last mile of your strategy is
a compelling conversation

Months of work. One HCP. A few unpredictable minutes.

You invest heavily to bring your strategy to life. Success depends on earning attention in a crowded, time-pressured healthcare environment. We have spent years inside those moments. Our platforms make those conversations compelling, and turn them into measurable engagement, data and insight, and better commercial outcomes.

Start the conversation See the proof

What we build

Field engagement platforms

Our platforms are built for the conversation between your field team and an HCP. We have a range of them, each meeting a different brand challenge. Bionical Solutions platforms run inside Veeva, OCE, Salesforce or your proprietary portal. They build personalized content with the HCP in the call. Conversations become more productive and more meaningful, built on the principles of behavior change and years of in-market experience. Each platform drives HCPs into your brand’s digital ecosystem and returns insight and data to you.

What comes with every program

Trust built in the room
A record of attitudes, beliefs and preferences
Value for the HCP that deepens the relationship call by call
Ability to enroll the HCP into your brand’s digital ecosystem
Reps ready from day one, with training and support 24/7/365

Learn more about the platforms →

Proof from live field programs

Launching a new brand

6:1

ROI

on an ophthalmology launch. The client’s own insights team called it their highest-returning field tactic.

Source: client insights team analysis, MED Select^® program.

Defending an established brand

12x

Slower erosion

on an aging cardiology brand. Prescriptions fell 0.3% where reps used MED Select^®. They fell 3.6% where reps did not.

Source: three-month matched analysis, 2023 cardiology program.

Telling a complex story

5.5 min

Time per call

average time an HCP gives a rep who arrives with MED Select^®, measured across our portfolio. The industry average is about two minutes.

Source: measured engagement time, MED Select^® programs.

Reaching hard-to-see HCPs

84%

Would make time

of HCPs said they would make time for a rep who brings MED Select^®.

Source: HCP research, above-brand oncology MED Select^® program.

4.5 million+

resources built with HCPs since 2019

6 years

of unbroken renewal on our longest-running program

25+ markets

running programs across four continents

We work the last mile
alongside you.

You have invested heavily to develop the strategy. We are there in the critical moments, across the country, when the message needs to be heard and the conversation needs to happen. Your story is heard. Your content is seen.

We partner with most major pharma companies and with many specialty biotechs. That gives us a clear view of how these conversations run across dozens of brands and 25 markets. We build that view into the platforms your reps carry into the call.

Helping you access the most valuable customers
Enabling meaningful conversations that reveal opportunities to prescribe
Collecting customer attitude, belief and preference data to fuel your marketing campaigns
Bringing value to you, your sales teams, healthcare professionals and patients